Let’s start by saying that an original packaging can make all the difference. Jewelry packaging lets you wrap a precious gift in an elegant and appealing way, but it is so much more than a simple “container”.
Generally speaking, packaging is a very powerful marketing tool. Packaging can make a product stand out from its competitors and persuade viewers to make a purchase.
Jewelry packaging, in particular, must combine a practical and functional side with a refined, sophisticated and eye-catching graphic design.
Purposes of jewelry packaging
Packaging must, first and foremost, protect the product. Whether it be cases, shoppers or pouches, they must all be designed with the utmost care with the purpose of keeping the jewels safe.
Moreover, all kinds of packaging must be practical and functional and that is a matter of both design and production. The design must be simple and manufacturing nothing short of excellent: only by doing so can one obtain user-friendly objects which are sturdy and long lasting at the same time.
Let’s take, for instance, a push-button jewelry box. Only if each element is designed and manufactured with the greatest care can one obtain an excellent result.
Apart from fulfilling its main role as a container, packaging offers many more opportunities. We can think of packaging as a blank sheet of paper which we can fill with the brand’s story and values.
Jewelry packaging must give a hint as to what it contains and must be consistent with the brand image. It isn’t just a matter of appearance, but it’s all about customization as a means of brand recognition.
Whether it is for a well-known luxury brand or for a start-up company, packaging must communicate with the viewers by means of colors, shapes, lines, design and graphic style.
Apart from being beautiful, elegant and refined, packaging must convey the specific identity of a collection, stand out from the competition and leave a lasting impression on viewers.
Cases and pouches: how important is customization?
Cases and pouches are a practical and elegant way to wrap a jewel. The possibilities are almost endless: from a cardboard box to a leatherette jewelry box, from a felt pouch to a zippered bag.
And then there are colors, ribbons, buttons and precious details that make for a one-of-a-kind style and build a unique frame all around the jewel.
Customization allows communicating the collection’s identity, interpreting and enhancing the brand’s values.
That’s why both colors and coverings of cases and pouches can be fully customized.
The brand’s logo must, of course, always stand out, like the title of a book on the book cover. That’s because the brand’s logo isn’t only a symbol that helps identifying a company, but it is actually part of the brand’s story and triggers an immediate, emotional response in viewers.
Shoppers, when logos roam around
Cases and pouches are types of packaging that frame a precious gift. They help highlight a jewel and communicate the brand’s identity and values.
However, shoppers do so much more than that. Like other jewelry packaging accessories, they must be functional, beautiful, elegant, sophisticated and very well designed, too.
Their practicality is intertwined to their esthetic appearance. Materials, colors and shapes can be customized to grab the viewers’ attention.
However, the most interesting feature of shoppers is their public exposure, so to speak. While cases and pouches go straight from the jewelry shop to the gift recipient, shoppers get to roam around.
They can, therefore, be seen by many people. In this case, the jewelry packaging also has the purpose of arousing curiosity and interest and potentially leading to a purchase.
A person randomly stumbling upon a jewelry shopper can be struck by trendy colors, refined materials or a particular graphic design. By doing so, packaging has planted a seed, letting the prospect come into contact with the brand and its product range.
Packaging is essential for any product, and even more so for jewels. Cases and pouches complement the products, by creating an elegant frame that builds a sense of anticipation before opening the gift.
Shoppers have the additional, great advantage of exposure. Customers physically bring them around with them and let’s not forget that they can be reused in the future, too. This could potentially expand the customer base and spread the brand image, advertising it in a discreet and sophisticated manner.
Jewelry packaging is, therefore, an efficient marketing tool which enhances the jewel’s beauty and exposes viewers to a specific logo image.
Functionality and esthetics, practicality and style are combined to make a brand stand out and become unforgettable.
