Purse rolls, the perfect balance between design and functionality

Purse rolls are compact and handy display stands allowing to showcase jewels in an elegant and sales-oriented way.

These rolls, ideal for trade shows and events, highlight all kinds of collections, since they are fully customizable in terms of size, colors and materials.

How did purse rolls first come to be?

Purse rolls are relatively new. They were first conceived in the mid ‘80s as a solution to the issue of transportation.

The ideal purse rolls held a sufficient number of pads, but they were also compact and not very cumbersome. They were basically a container that was small enough to fit in a suitcase, but that could still guarantee a high-quality display.

The first purse rolls would measure 17 x 24 cm (6.7 x 9.5 inch), they held soft pads for chains and necklaces and they were called “panettone” just like the traditional, Italian Christmas cake. You could fit many of these rolls inside a suitcase and they made for a good and efficient jewel display.

Trade shows and events about gold and jewels grew exponentially in the 90s and, as a consequence, so did the trips of representatives. Purse rolls have, therefore, evolved so that they could be used with all kinds of pads in order to guarantee an even more complete and engaging jewel display.

jewelry roll

The advantages of purse rolls

As previously mentioned, purse rolls are the best option for representatives constantly on the lookout for functional and handy accessories. However, these display stands have many more tricks up their sleeves.

jewelry roll

They are flexible

Purse rolls are extremely flexible and versatile and can showcase all kinds of collections. Our purse rolls come in three standard sizes (17 x 24 cm / 6.7 x 9.5 inch, 24 x 34 cm / 9.5 x 13.4 inch and 24 x 42 cm / 9.5 x 16.5 inch). They also come in different materials (microfiber, leatherette, velvet) and countless colors.

But, as discussed in the next paragraph, the real added value of these rolls is the fact that they can hold any kind of pad, which makes them ideal to showcase wide sample cases.

They are practical

Purse rolls are practical, compact and handy. We suggest choosing microfiber as the material for the lining to keep the collection clean. The microfiber flaps on the sides and the Velcro closure help protecting the jewels, so that you can store them in your suitcase stress free.

On the contrary, leatherette is usually picked as outer material. Let’s not forget that these rolls were specifically designed to be used in countless trips, shows and trade fairs, so they have to resist scratching and wear and tear.

Purse rolls also provide the highest flexibility as far as the number of pads is concerned. The Velcro closure being adjustable, a roll can hold a minimum of 6 to 12 or 13 pads. By customizing the rolls, one can, of course, decide how many pads to insert in the roll.

Once the roll is unfolded, it is up to the representative to arrange pads either one next to another, to provide a general overview of the whole collection, or individually. The display will be efficient and visually impactful either way.

jewelry roll
jewelry roll

They are easy to carry

That is the reason why purse rolls were first conceived. Since they can be carried in your hand luggage, purse rolls bring considerable savings on transportation costs. We can, therefore, state that purse rolls offer the perfect balance between elegance, practicality and convenience.

Pads, the core of purse rolls

Purse rolls can hold any kind of pad: they can be soft or rigid, come with squares, little pads, strings, hooks, elastic bands, tabs or straps. Each kind of jewel is arranged and displayed in the best possible way during the sale.

As previously mentioned, when we talked about dynamic pads, it is also important to arrange the individual pads in such a way as to create a harmonious and balanced display together with necklaces, rings, earrings and bracelets.

jewelry roll

Size, colors and materials: everything is customized!

The most commonly used sizes are the standard size 17 x 24 cm (6.7 x 9.5 inch) and the bigger version 24 x 34 cm (9.5 x 13.4 inch), while the size 24 x 42 cm (9.5 x 16.5 inch) is less widespread, since it suits bigger collections or whole sample cases, but it is more difficult to carry around.


Apart from these sizes, we can create customized purse rolls, too, with fully tailored sizes that fit any specific display need.

jewelry roll

The purse rolls are made using the same materials, colors and finishes as our soft, rigid and mixed jewelry rolls. We are always available to design tailor-made projects! We can create purse rolls with all colors and materials to suit any collection.

We have always paid the greatest attention to the materials we use to make our collections. All fabrics and materials are tested in house; we perform leakage and wear stress tests in order to provide our clients with the highest quality.

In short, purse rolls are the ideal solution for whomever is looking for the perfect balance between elegance, design, attention to detail, practicality and convenience, since they guarantee a detailed, harmonious, well-arranged and fully customizable display.