Jewelry displays must enhance the collection, by creating an eye-catching overall harmony. Before choosing the displays, we must always consider how the final result will look like. Quality and design are as essential as finding the right combination of jewels and display stands, as well as a balance between all jewelry displays.
In order to create an elegant, harmonious and well-balanced window display, one must first know all the kinds of jewelry displays there are. Let’s take a look at them together.
The display changes according to the jewel: stud earrings, pendant earrings and hoop earrings all have different features that require a different kind of display.
Stud earrings require vertical or tilted displays, which can also come with multiple holes to be able to display the maximum number of earrings at the same time. It would be best to avoid bridge-shaped displays, T-bar displays or earring tree stands, since there would be an empty space below the jewels.
Earring displays with a flap are ideally suited for lever back pendant earrings, since the earrings will be slightly tilted when placed on the display and their back would still be visible. If the jewel is big enough, T-bar display stands are also suitable.
In the case of hoop earrings, size is the determining factor. Depending on how cumbersome the jewels are, one can decide how many pairs one wishes to display. T-bar display stands and bridge-shaped earring displays are ideal to show even one pair of earrings, while earring tree stands are suited to display more than one pair. One must always take into account how the final result will look like: it would be best to avoid displaying many big earrings on only one display stand.
Necklace display stands
Once again, the selection of the right display stand depends on the jewel model. For dainty chain necklaces with small pendants or loose-fitting choker necklaces, we recommend either wedge necklace displays or vertical displays, which come with side slots allowing to display several necklaces.
For thicker chain necklaces with big pendants or a precious stone, it would be best to opt for the necklace bust display that catches the attention and best enhances the most important piece of the collection. It would be best to choose only one or two display stands of this kind in different heights, in the case of a rather big window display.
Ring display stands
Once again, it all depends on the kind of jewel, and most of all on the role it is supposed to play. The most logical choice for diamond rings would be the ring display with individual flap: diamond rings are such important jewels that they should be displayed individually.
On the contrary, daintier rings go well with cylinder inserts or ring displays with multiple flaps. Some rings were designed to be stacked and these are the most functional options allowing the customer to obtain a realistic overview of the final effect.
As explained in our in-depth article about bracelet displays, soft and rigid bracelets require different display stands.
Soft bracelets can be displayed either fastened – as if they were on the wrist – or open, laying flat with the purpose of highlighting charms or precious stones. The best displays for fastened bracelets are cylinder displays and oval-shaped displays, with either a detachable riser or with no riser at all, as well as semi-cylinder displays and pillow pads.
On the contrary, in the case of open soft bracelets, horizontal displays are ideal to showcase one bracelet at the time, while flat or curved displays with tilted risers are ideal to display several bracelets at the same time.
Cylinder displays with a riser and pillow pads are perfect options for rigid bracelets; the most important thing is selecting the right size for the jewel.
Displays for jewelry sets
As previously mentioned, some jewels are better enhanced by a multi-purpose display: all rings that are supposed to be worn together should, for instance, be placed on the same display.
However, one can also combine different jewels together. One prime example of that is the jewelry set composed of a necklace and earrings, which is increasingly requested. That’s why we at SDJ Packing design jewelry displays that can enhance this duo, too.
A window display communicating elegance
Making an elegant and functional window display is no easy feat. As mentioned in the article about the design of our window displays, we have to create the perfect setting to promote a jewelry collection.
A window display is made of different elements that should be arranged in such a way as to create a clear, understandable, harmonious and pleasant composition. First of all, one needs to consider the kind of jewel that are to be displayed and the number of jewels there are for each category.
Our starting point is the point of view of the viewers. Therefore, we start by working on the lowest displays, which will be the closest ones to the viewers, where we place rings and earrings or bracelets. Then, we move on to the middle part and we arrange the T-bar displays and the tree stands for necklaces and earrings or the displays for stud earrings. The last thing to take care of is the backdrop, that is the final element of the window display.
We should create movement by balancing all displays with different heights and, if necessary, we use additional supports and risers to raise the displays that are placed in the back and that are not visible enough. By doing so, we reach the perfect visual balance.
Colors and materials – combinations and contrasts
We mentioned different heights and balance, but materials and colors are also essential. It all depends on the client’s taste and on the style the window display should have, but the rule of balance still applies: contrasts create movement, but they should be properly balanced.
We start from a dominant color and then, we add contrasting hues where we want to grab the viewer’s attention. Plated edges, which are very trendy right now, allow making the display even more unique and fit different styles.
Jewelry displays should never be considered as individual elements that change depending on the jewel, but rather as a part of a whole that works only if there is quality, elegance and a perfect balance.